Representation and Education

How to Show Value from Advice: Improving Health the Toyota Way!

Presented by Mike Steele, Inspire Cattle Solutions


Value is personal and related solely to what motivates the client. This webinar will offer participants the opportunity to learn how to ask our customers what they feel is important to them. Only then can we bring health solutions that are truly relevant to the needs of our clients. In this session, we will concentrate on the process of identifying a problem, work through the information and data available in order to determine the Root Cause. From here, we will learn how to build countermeasures and execute a project to fix the problem. Once completed, we can re-run the data and show real differences relevant to the needs of the client from the beginning, thus bringing true value to our consultative services.


This is a FREE webinar for BCVA members and will be broadcast on TUESDAY 10th December 2019 from 8-9pm and will be presented by Mike Steele.


Mike Steele studied at Bristol Veterinary School, working in mixed practice in Northern Ireland and the Cotswolds until gaining a position in Lecturing Farm Animal Science back at Bristol. Here, he developed a 5 year course in Evidence Based Veterinary Medicine which became the basis for RCVS Knowledge Summaries. In 2010, he joined Elanco Animal Health as their Global Ruminant Consultant until 2018, launching Kexxtone and Imrestor. Experience in industry allowed him to develop skills in R&D and work on large herd projects with global partners in many parts of the world. One such project resulted in increasing the milk supply in Pakistan by reducing heat stress in Dairy Cows, improving welfare, income and low-wage labour lifestyles. Mike has his own dairy consultancy business, Inspire Cattle Solutions and is the Technical Director for the feed additive company, Micron Bio-Systems.


Following the webinar, you will able to:

  • Ask the client what their needs truly are
  • Understand the Toyota A3 “Lean” process (Plan, Do, Check, Act cycle)
  • Work through a Problem Statement to define our focus and relate to client value
  • Understand the Root Cause Analysis process
  • Build an accountable project using all stakeholders


Register for this Webinar now at:

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements:

PC-Based attendees - Windows® 7, Vista, XP or 2003 Server

Mac®-based attendees - Mac OS® X 10.6 or newer

Mobile attendees - iPhone®, iPad®, Android™ phone or Android tablet

We look forward to 'seeing' you there! The Webinar counts as 1 hour of CPD and a CPD certificate will be available to download after attending the webinar.


 Places are allocated on a first come first served basis. After clicking on the link within this invitation, you will be invited to register for the webinar and will be given a unique log-in to access the live webinar at the time. You should enter your BCVA membership number where indicated. By enrolling for the free webinar you are giving permission for BCVA office staff to later verify your membership status. Some individuals may be contacted directly by BCVA office in order to do so. The webinar is also available to purchase by non-members for £40.

10th Dec 2019 - 10th Dec 2019
Online Webinar

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